President, Interpret Inc. |
Michael Cai serves as the President of Interpret LLC, a leading global research company focused on media and entertainment with offices in LA, London, and Shanghai. Interpret provides a wide variety of market research and analysis products, including syndicated and custom qualitative and quantitative research, to help clients in movies, video games, digital media, and advertising gain a comprehensive understanding of consumer behavior, habits and interest. Prior to joining Interpret, Cai served as Director of Digital Media and Gaming for Parks Associates. During his tenure with Parks Associates, Cai established and grew its gaming coverage practice and led a research team to provide syndicated and custom research for digital media, gaming and service provider industries.
Cai has authored and managed more than 800 industry reports and custom research projects and has presented his findings at such high-profile events as Game Developer’s Conference, E3, Consumer Electronics Show, Digital Hollywood, Virtual Worlds Expo, and The New York Games Conference.
A Burke certified moderator, Cai has moderated hundreds of focus groups and interviews in both the US and China, covering video gaming and entertainment related topics.